Do you often read the word ‘Digital Marketing’ and wonder if this is just a way to advertise your product resembling the existing marketing media like Television, Radio and posters? Now, our previous blogs give a hint about how Digital marketing can help your business grow. There are various techniques that Prospero InfoTech explained briefly that help in achieving your goals online. But what you also need to know are the various media where you can actually use these techniques. From our everyday work-experience trends, we bring you this blog which introduces these media for you.

The King of Digital Marketing – Content

It goes without saying that the most significant element of your online strategy is the ‘content’ that you have for business. This engulfs every part of the online structure viz visual website content, any online ad content, social media content, any blog posts, any forum posts and anything else that you write related to your business. Even if you are writing stuff that is not directly linked to your product, it could still be helpful in showcasing your business. The trick here is to know what would work where. Professional guidance is always helpful as experts can easily guess the flow of the audience. Besides, any pro like Prospero InfoTech use tools which help with analyzing the trends.

Social Blast

Most of you are aware of various social platforms which enhance communication with the rest of the world with no geographical limitations. This means that you can reach the hearts of the people without spending much. Creating impressions is the biggest challenge in media as the competition is very high. Some of the best platforms are explained below:


Facebook is the most beloved and popular channel through which you can not only speak your mind but even showcase live videos. This is a game changer. So, if you live to stream any of the meetings/occasions of your business, you will have local viewers as well as non-locals. Responsiveness is the key factor here, be it posts, pictures, or live videos.


Snapchat has changed the face of the game in 2016 by constantly updating features such as live moments, face swapping and geo-filters. The prime takeaway, and what you should attempt to emulate, is just how well they advertise to their 150 million daily active users. Sponsored lenses are one of the ways which give brands the prospect to encourage their company through specially designed photo filters. At the same time and for a lower cost, businesses can advertise by giving inside scoops of how they operate through story-driven video campaigns.


Instagram followed suit with their own version of live streaming which is beyond expectations. Instagram Live is a broadcasting service which lets people publicize what they’re doing at any given moment. The one challenging part here is that Instagram Live stories disappear after the broadcast ends. Hence, this should be considered for any planned business activities.


Twitter is a true outspoken platform where anyone can easily make a mark. Any kind of activity is worth promoting here. A new product, a new idea, anything on sale, any new service, any old service, any business occasion, an event or any change can all be openly discussed here. The crowd that responds are ones who are genuinely interested.

As mentioned above all the above platforms have one thing in common, ‘the ideas that they want to showcase’. All this can happen only if the content is designed accordingly. Even professionals like Prospero InfoTech believe in having ‘the perfect write’ for everything. Keep in mind nothing in the digital world is rocket science, however, it is important to know and understand the right formula for everything. Click here to get Expert Advice.

12 Responses to Tips for Strategic Digital Marketing
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