Today’s people don’t trust companies. One of the things marketers want to do is to humanize their brand. There is no better way to do it than put a live person in front of them. This means utilizing all possible channels of social media and representing your company as a person. Social media is all about giving attention to the right person at the right time. So, if you give your customers all the attention they seek through any channel, you get what you require the most from them – loyalty. It is a mutual feeling that needs to be constantly maintained between the two.
Social media optimization (SMO) is the process of optimizing your website content as well as business for social interaction, discussion and sharing. It is the next step after SEO about which you can learn through our website. SMO involves steps that are taken for the content after it has been produced. You want your content to be read, clicked, discussed and shared for your business to grow successfully in social networks.
In the above paragraph you learnt what needs to be done for SMO. But how and where do you start? Easy! You hire a professional to do this job for you. Prospero InfoTech has been into SMO since a few years to be precise. The reason we suggest hiring a pro is because this is a tedious and continuous work. ‘Rome was not built in a day’. Similarly, SMO would not happen overnight. It takes your time and effort. As business owners we understand that you need to focus your attention in growing the business as a whole and not just concentrate on one section.
As a company, Prospero InfoTech believes in distinction. Although, the techniques might vary from business to business, but the underlying principles remain the same. There is a blueprint that we follow for Social Media Optimization. Nevertheless, the techniques always change. Below is a small guide as to how we help our clients outreach maximum number of customers through social media optimization.
In this step, Prospero InfoTech chooses the best suitable platform for the client. Some examples are CoSchedule, Mequoda - Haven Social and Hootsuite. Some clients prefer Wordpress plugin and some do not. Whatever the choice is, we are flexible. They all have to provide certain functions viz schedule Tweets directly or reporting and assigning different tasks to team members. We discuss the ‘wants’ and ‘not wants’ with our client based on which we prepare a social media style guide.
As mentioned earlier, continuity is one of the most important factors for social media. Now, if your posts/tweets are not calculated, it might be easy for you to follow-up with your customers. Hence, we design a plan in which certain tasks are assigned for particular days and it becomes a cycle. We do the job of posting and re-posting, tweeting and re-tweeting but only post the discussion with you, the business owner.
As experienced professionals, we can easily anticipate the social reaction. So, we know that posting about your business always will not do the trick. Prospero InfoTech creates both business and non-business posts for your organization. We follow the SM formula that is determined for your particular business and grab the maximum attention.
As it is said, Social Media is a “build it, nurture it, engage them, and they may come and stay.” Prospero InfoTech has all the right ingredients to put your business in the limelight. So do not hesitate to call to discuss your strategy and we can work the best for you.