Digital marketing is a single expression which engulfs all the efforts of online advertising for your business. This can include emails, Google searches, Google Adwords, Social Media marketing, Mobile Apps and Websites that market your product.
This one is simple to answer. Digital marketing definitely increase sales for your business. A market research shows that in 2000, only 0.5% of Indian population was using the internet. However, in 2016, the percentage has increased to 34%. So, internet is the best and the most convenient medium to reach to your target audience with the most effective budget.
Prospero InfoTech broadly categorizes Digital Marketing into 4 types for the ease of understanding and convenience of its clients. These 4 categories cover both paid and unpaid marketing services.
SEO – Search Engine Optimization improves your website visibility by boosting your placement on organic results
SEM – Search engine marketing comprises of the Pay Per Click (PPC) campaign like Google Adwords
SMO – Social Media Optimization is an important service to increase you Brand awareness in all social media channels
SMM – Social Media Marketing is another end-to-end strategy to hit the target audience using paid adverts
One of the most beneficial qualities of joining hands with our team is the precision with which we can estimate the exact budget for the targeted services you would require for your business. This is based on the experience of the personnel working within Prospero InfoTech. Timing is everything in the Digital world and we stress on perfecting it for your business as well.
What we do for Digital Marketing?
There are a million ways to showcase any product or business. Online, however, is known to be the most economical, easiest and the most effective mode of marketing. So, if you want people to learn about the existence of your business, then you must create an effective online image for your brand. So, how can […]
Digital marketing has been made easy day after day through Google Adwords. We understand that marketing your product or service online is like selling a shell in the ocean. The quality and consistency matter in every possible aspect. Hence, we can salute Google’s best creation which decreases spending millions in marketing. Prospero InfoTech is a […]
Google Adwords in itself is an ocean of knowledge and why would it not be – it’s a Google product. So necessarily the geeks have made the algorithm in such way that it targets the right audience. You yourselves are the best example. How? How did you learn about Google Adwords – Marketing and research […]
Ever wondered how the marketing trends change? How is it that people have started investing from small radio adverts to crores of adverts on television and the internet? Prospero InfoTech believes that the answer to this question is the changing tastes of people. In early days, radio was one of the easiest sources to reach […]
Digital marketing is revolutionizing with the growing awareness to advertise products/services using the internet world. However, if you are one in the vicious circle, you would know the importance of creating the perfect environment before staging the advert. So, what does it include? Anything and everything from figuring the apt brand name to creating a […]