Technology is regarded as the keystone of business growth. Whether it is for increasing efficiency, new resources for creating a professional network or new ways to reach out potential customers; digital marketing is a boon for every business of all kinds. It has proven specifically beneficial for the service industry.
Before the era of digital marketing, service businesses depended on traditional marketing platforms and sales agents to shove their services to the customers. Usually, marketing and sales functions got detachED from each other, hardly uniting their endeavors for a successful lead management process.